Saturday, July 5, 2014

Sigma Offers Try Before You Buy Program

Do you remember a number of years back, when Cinderella Man came out in theaters and wasn't doing very well? A large theater chain had such confidence in the movie that they offered viewers the ability to pay after viewing it, and would only have to pay if they liked it. The decision was made out of confidence, certainly, but also confusion. Why the hell wasn't the audience connecting with an excellent movie?

Poor Sigma finds itself in a similar situation. As esoteric camera equipment abounds, Sigma's perenial also-ran, the Foveon cameras, seem to be forgotten. And that's a bad thing! Are the Foveon cameras perfect, all-arounders? No. Not even close. They are slow, deliberate, and provide image quality that cannot be found anywhere else. They are utterly unique image-making tools. If you want to stand out, you should be using these cameras, and yet so few people are.

Sigma is obviously desperate to get photogs to take their Foveon cameras more seriously. They are offering a try-before-you-buy plan, where they will charge $999 to your credit card of choice and completely refund it if you send it back. Obviously, they're betting that you won't send it back because you love it so much, and for many photogs, that might happen.

I don't have the time to use my Sigma recently, since its ISO performance isn't terribly good. I can't take many shots indoors, and food photography requires studio lights. But in high-light and tripod scenarios, I love the Sigma. LOVE it.

My primary cameras are a Panasonic GX1, Canon EOS 50D, and Nokia 1020, but none of them offer what the Sigma has. I wouldn't trade them, but the mere fact that I would consider it should tell you something.

Go try it. You won't regret it.

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