Sony Drops Price of RX10 by over $300

An interesting addition to my article about the RX100M III. We now can see, without doubt, what competition can do. Sony's excellent RX10 (one of my favorite Sony products ever) wasn't exactly aggressively priced at $1299. There was a good reason for this: other camera companies weren't competing for shit. Sony was seemingly all alone in trying to deliver high quality P&S cameras.

Well, another company finally came along, the Panasonic FZ1000. It is likewise a very impressive product. It's made doubly impressive in that the lens is twice as long as the Sony, probably has superior video capabilities, and also costs $400 less.

No longer! Competition, I choose you! Sony has responded to the new Panny with a $301 price drop on the RX10, bringing it down to a $99 premium over the FZ1000. We will have to wait to see how the lenses compare and the cameras perform side by side to determine with the premium is worth it. It very well may be, since the f/2.8 lens on the Sony is a gem. Then again, if it proves to not be worth it, all Sony has done is let their arrogance shine through.