Wednesday, December 19, 2012
First Small Price Drop On The Panasonic 35-100mm
The 12-35mm has been selling slowly. Not so slowly as to call it a catastrophe, but certainly not with any exciting speed. This is partly expected — the lens is very expensive, and even in Cankon's systems, the expensive lenses sell with less vim and vigor. And if the numbers that I am gleaning from discussions with resellers and the number of reviews online had been achieved without sudden, large price discounts, I would say that I was wrong and Panasonic's pricing strategy was correct.
Only that's not how things are going. My local resellers had the lens sit on the shelf until they lopped $150 (or more) off the price. Even on Amazon, we saw similar large discounts straight from Panny, with the lens inexplicably dropping $200, then gaining it back, then losing $150, the gaining back $50. Used examples sell for well under $1,000, with many dipping below $900.
It seems that Panasonic's strategy is to drop the price, sell a bunch of lenses, and then increase the price, thinking that the early sales will cause some sort of "momentum." Or perhaps they want to sell the lens, but maintain that it is still "premium," with this charade of a pricing scheme. This is stupid.
The 35-100mm appears well on track to follow the same strategy. Not a single example of the 12-35mm that I know of has sold for MSRP. I'm sure some have, but I don't know them. The 35-100mm similarly won't sell. Stop fucking around, Panasonic, and price these lenses at something the market is willing to accept.
Either that or WOULD OLYMPUS FINALLY BRING THEIR ZUIKO LENSES TO MICRO 4/3!!!