We originally chose the name Adobe Carousel because it was descriptive of core functionality in the product – access to all your photos on any device (i.e., viewing photographs in a circular manner, like a carousel).While Revel might mean delight and pleasure, this rebrand means that Carousel has been more than a disappointment; it's been a complete failure. They tout the number of downloads at four million. If we assume a similar "click through" rate as is usually seen in online advertisements of between 0.1-0.5%, that's 4,000-20,000 people. That's actually not terrible. That can only mean, to me at least, that the numbers are even worse.
Revel means to take great pleasure or delight…and that’s what we hope to do in the future as we continue to add more functionality and fun to the app. In the future, you can expect we will also be able to offer additional photography solutions on the newly named Adobe Revel platform.
I'm not sure what they expected. Online image hosting is not valuable, anymore. $6 per month is WAY too expensive especially when Flickr is $24 per year and Picasa costs $5 per year for 20GB. Even Cnet, which almost never calls anything bad, disliked it. Adobe is a shockingly arrogant company.
Doubly annoying from the perspective of a designer: the logo makes no sense, now! Shouldn't it be a picture of some person eating cake or something?